International Marketing Planning Report

This below report was designed to concisely construct and analyse the marketing mix of a foreign product not sold in the UK, with a detailed discussion and comprehensive justification of my recommended marketing strategy and method of entry.

Please be aware the criteria of the work was strictly marked against an academic scheme for international marketing planning only, therefore applications of knowledge from other subject matters were limited.

Final score: 74%

References have been removed to maintain academic integrity on the advice of the business school.